Production · Launch film · Concept
Neel
A launch film for a fragrance, planned for the cinema screen and the phone at once.
STORYChapterOne
The brief
A new fragrance needs one launch film that feels made for a cinema screen, a YouTube pre-roll and a phone held upright, without three separate shoots.
The idea
Neel means blue. The bottle is the only blue thing in a warm world, so the eye finds it in every frame, at every size.
What it delivers
- 0130-second launch film
- 0215- and 6-second cut-downs
- 03Every cut in 16:9, 9:16 and 1:1
- Idea, direction and production
- Kahani Cartel (concept)
Next project →Pehli Tankhwah
