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Made in India

Start a brief
A camera move from an autumn street, through a sunlit studio where someone works at a desk, out an open window to a city skyline above the treetops

Creative Ideas · Campaign idea · Concept

Pehli Tankhwah

A campaign platform for a gifting brand, built on one true moment.

STORYChapterOne

The brief

A gifting brand is known for festivals and nothing else. It wants a reason to be remembered on the other 300 days of the year.

The idea

The first thing you buy with your first salary is never for you.

What it delivers

  1. 01Campaign line and platform
  2. 0230-second TVC script and storyboard
  3. 03Six social scripts from the same idea
Insight, idea and scripts
Kahani Cartel (concept)
Next project →Founder Tapes