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Made in India

Start a brief
A student in school uniform looks up at high-rise buildings while autumn leaves fall around her

The right voices, for the right story.

Influencer Marketing

Creator campaigns planned with the same care as a film: the strategy, the right creators, the briefs, the content and an honest report on what it achieved.

VOICESChapterTwo

What you get

Strategy
Goals, audience and the platforms that matter
Creators
Finding, vetting and shortlisting the right voices
Briefs
A creative brief and content guidelines for each creator
Contracts
Fees, usage rights and disclosure, agreed in writing
Reporting
What the content achieved, measured against the goal

How it gets made

  1. 01StrategyThe goal, the audience and the platforms, with a budget split across creators.You approve the plan and the budget.
  2. 02ShortlistCreators found and vetted for audience, fit and track record.You approve the shortlist.
  3. 03CreateBriefs sent, content made, and every piece reviewed before it goes live.You approve each post.
  4. 04ReportWhat the campaign achieved against the goal, and what to do next.You receive the report.

Every paid post is labelled as advertising, every creator agrees the usage terms in writing before posting, and we never buy followers or engagement.

Questions

Do you work with big names or smaller creators?

Both. We choose by fit and audience, and a group of smaller creators often reaches the right people better than one large account.

How do you measure results?

Against the goal agreed at the start, such as reach, views, clicks or sales, using the platforms' own data and your tracking links.

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