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Made in India

Start a brief
A camera move from an autumn street, through a sunlit studio where someone works at a desk, out an open window to a city skyline above the treetops

Every brand has a story.

Creative Ideas

We find the one worth telling: a sharp insight about people, and one idea big enough to carry a campaign for years.

IDEAChapterTwo

What you get

Your business problem, turned into one campaign idea and written out for every format it lives in.

Insight
Brand and audience insight, category audit
Big idea
Campaign platform and line
Scripts
Film, social and audio, with storyboards
Voice
Brand voice, copy and key visuals
Launch
Content calendars and launch plans

From the work

A camera move from an autumn street, through a sunlit studio where someone works at a desk, out an open window to a city skyline above the treetopsPehli TankhwahCampaign idea · Concept

How it gets made

  1. 01DiscoveryA workshop on the business, the audience and what the work has to change.You agree the problem we are solving.
  2. 02RoutesTwo or three idea routes, shown as scripts or mood films.You choose one route.
  3. 03CampaignThe chosen route written out: line, scripts, storyboards, key visuals.You approve the campaign.
  4. 04Hand-overEvery script ready for production, by us or by your team.You decide who makes it.

Questions

Can you write the idea and leave production to our agency?

Yes. The campaign is written to be made by anyone; we hand over scripts, boards and key visuals your production partner can work from.

How many routes do we see?

Usually two or three, shown as scripts or short mood films, so you choose between real options rather than descriptions.

Start a brief for Creative Ideas →
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