Production · TVC and cut-downs · Concept
Ek Hero, Das Cuts
One hero film, planned on day one as ten platform cuts.
STORYChapterOne
The brief
A consumer electronics launch needs a TV commercial and ten digital versions, and the budget for one shoot.
The idea
Plan the ten cuts before the first frame is shot, so every scene is framed for the screen it will end up on.
What it delivers
- 0130-second TVC
- 026-, 15- and 30-second digital cuts
- 0316:9, 9:16 and 1:1 masters
- Direction, production and post
- Kahani Cartel (concept)
Next project →Kaagaz Ki Udaan
